“The new definition of luxury will not depend on mass production or the “high” price tag. There is no false creation of the “it” item and its corresponding “scarcity” that this item will “sell out”. The new definition of Luxury will not only depend on the expensive materials used, but the time and amount of thinking it takes to create it. The new definition of Luxury will depend on how Rare an item is. The new realization of luxury will depend on something more personal; luxury will not only be unique and rare, but a highly intimate experience.”

From the Luxirare Manifesto.

(via lurvemag)